We are honored to have been chosen to develop and market The Official 2008 Obama Change Collection. We designed the website on the same high standards of the official Barack Obama campaign website, while using creative liberty to maximize the sales potential. We then launched an aggressive PR campaign which included Press Releases, network advertising, Pay-per-click and SEO initiatives. As with every marketing campaign, there is a beginning but never an end. Our marketing team worked directly with First Commemorative Mint to market the commemorative coins in the most appealing manner, constantly adjusting the marketing messages based on response. The campaign was a remarkable success – the order fulfillment department was unable to keep up with the rate of orders! We call those healthy problems.